ABOUT HYUNDAI
Hyundai Corporation Holdings, a global company that constantly
challenges in the global markets by going beyond the infinite
boundaries of business.
Company Overview
Hyundai Corporation Holdings, a global company that constantly challenges in the global markets by going beyond the infinite boundaries of business. Hyundai Corporation Holdings emerged in October 2015 from equity spinoff of Hyundai Corporation which is a representative general trading company in Korea. Hyundai Corporation Holdings will secure differentiated competencies and high competitiveness to solidify the stance of existing business while making the best efforts to create new business history. Hyundai is one of the most representative corporate brands in Korea and a global product brand recognized by people all over the world. Hyundai Corporation Holdings is creating new brand values by expanding the global brand power of Hyundai from automobiles / machinery / shipbuilding / chemicals into hardware products, household appliances, and mobile phones. Hyundai Corporation Holdings will continue to expand its business field and increase the fame of global Hyundai trusted by the world through constant product development and specialized marketing activities.
Our Business
Hyundai Corporation Holdings is handling various power products such as Portable Generators, Power Tools, Gardening Tools, Hand Tools, Gasoline Engines and Light Construction Equipment. We are promoting ‘Hyundai Power Products’ in over 90 countries based on the brand power of Hyundai as a leading global brand.
We have 2 different business models: ‘Brand Licensing Business’ and ‘OEM Business’.
Brand Licensing Business
For ‘Brand Licensing Business’, we grant licensees ‘Exclusive Rights’ to use the Hyundai trademark in agreed business territories. Licensees can distribute products such as Portable Generators, Power Tools, Gardening Tools, Hand Tools, Gasoline Engines and Light Construction Equipment under the brand licensing business which enables the distributor to increase profits and improve competitiveness in their markets.
OEM Business
For ‘OEM Business’, we directly source Hyundai products from the manufacturer and sell to distributors. We distribute welding machines, battery chargers and jump starters under OEM Business.
We are cooperating with major distributors and suppliers all over the world and our global partners are making success stories with the Hyundai brand, recognized around the world
History
Hyundai Hardware Business took the first step in year 2007. We started our business with Portable Generators and Tools. As our business develops, we expanded our item scope by adding Gasoline Engines and Light Construction Equipment which have a strong synergy with the ‘Hyundai’ brand image. Our business has expanded thanks to the strong reputation of the ‘Hyundai’ brand and continuous efforts of our dedicated partners.
As a result, we now have successful exclusive partners in over 90 countries worldwide, handling various product categories, such as Portable Generators, Power Tools, Gardening Tools, Hand Tools, Gasoline Engines and Light Construction Equipment.
We are cooperating with our partners to enhance reputation of the ‘Hyundai’ brand throughout the world. You can find further information of our worldwide partners.
Please learn more at [ Dealer Network ] page.
Our Activities
We are conducting various activities to improve the ‘Hyundai’ brand image. Mainly, we are participating in world famous hardware exhibitions in various countries. Also, we are holding regular dealer conferences to have an opportunity to communicate with worldwide partners. Our partners are presenting successful business stories with the ‘Hyundai’ brand in multiple sectors and we are always trying our best to find ways for making more profitable and sustainable business for our partners.
